Rule Based Segments

Learning Objectives

• Define Rule-Based Segments: Understand this as the primary method for creating dynamic user segments by combining a series of logical conditions (rules) based on user data. This is also referred to as Custom Segmentation.
• Scope of Capabilities: Master the creation of complex segments by nesting rules, using AND/OR operators, and applying filters to user properties, event attributes, and user reachability across different channels.
• Optimal Applications: Build highly specific and powerful segments for precise targeting, such as "Users in London who have viewed 'Product A' but not purchased in the last 14 days, and are reachable on push."

Prerequisites

• A comprehensive understanding of the data structure in MoEngage, including the distinction between user properties and events, and the attributes associated with each.
• A clear definition of the target audience, often involving multiple criteria.
• A logical mindset for constructing queries with AND/OR conditions.