Learning Objectives
- Define Flows: Articulate Flows as a tool for creating automated, multi-step, cross-channel user journeys.
- Scope of Capabilities: Understand how to build a Flow by adding triggers, actions (e.g., Send Email, Push), conditions (e.g., Event Check, Attribute Check), and controls (e.g., Wait, A/B Split). Learn to use advanced features like Control Groups, Intelligent Path Optimizer, and setting multiple conversion goals.
- Optimal Applications: Design effective user journeys for various goals, such as user onboarding, cart abandonment recovery, re-engagement of dormant users, and post-purchase follow-ups.
Prerequisites
- A comprehensive understanding of the target audience's lifecycle and potential interaction paths.
- Clearly defined, multi-stage campaign goals (e.g., guide a new user to make their first purchase over 7 days).
- Configuration of multiple communication channels (e.g., Push, Email, SMS) that will be used as actions within the Flow.