Custom Agents
Course Overview
This modular course introduces you to Custom Agents — marketing agents that work 24/7 alongside native tools to eliminate manual work like campaign QC, translation management, and performance reporting etc. You will learn how to author, test, and deploy AI agents from scratch or using pre-built templates, configuring strict tool permissions and human-in-the-loop guardrails. Completing this course validates your ability to orchestrate 24/7 agent workflows and earns you a specialized certification badge.
- Agent Foundations & Architecture: Understand how 24/7 Custom Agents sit alongside native features to perform background tasks. Learn how agents leverage cross-session memory, scheduled triggers, and external knowledge while respecting workspace roles and data governance protocols. Create your first agent.
- Interactive Demo: Do a step by step activity to build your first Custom Agent and go live on your MoEngage Dashboard.
- Templates, Tools and Connectors:Get a look into the pre-built AI Agent templates that are ready to be deployed for workflow usage. Get a look into Agent tools—such as segment lookups, personalization validation, draft creations and more. Get a first-hand glimpse of connecting external tools like Slack, google sheets to custom agents.
- Custom Agents use case examples: Run test sessions against data, monitor sessions, and configure scheduled runs. Discover how single-purpose agents across different workflows reduce effort and time to value with end-to-end marketing campaigns.