User Profile
Course Overview
This modular course shifts the focus from broad segments to the individual user. You will learn how to navigate the comprehensive 360-degree view of your customers, interpreting their behaviors, preferences, and attributes to fuel hyper-personalized engagement. Successfully completing this module earns you a specialized badge in User Profile Management.
- The 360-Degree Customer View: Understand the structure of a MoEngage User Profile. Learn to navigate the unified interface that consolidates device details, geographic data, and historical interactions into a single, actionable record.
- Mastering Attributes & Properties: Differentiate between standard system attributes and custom user properties. Learn how to leverage specific data points—like loyalty tier, favorite categories, or lifetime value—to build dynamic content and targeting logic.
- Activity & Event Stream Analysis: Dive into the real-time activity history of your users. Learn to interpret the sequence of events to troubleshoot user journeys, validate campaign triggers, and understand individual behavior patterns.
- Reachability & Channel Preferences: Identify how and where to best reach your users. Learn to interpret reachability indicators across Push, Email, SMS, and WhatsApp, and understand how the platform determines a user's "Best Time to Send."