Key Metrics
Course Overview
This modular course is designed to help you separate vanity metrics from true growth drivers. You will learn how to define and track the core KPIs—such as MAU, DAU, and Stickiness—that reflect the health of your user base. Upon completion, you will earn a specialized badge validating your ability to monitor and interpret the vital signs of your digital ecosystem.
- Defining Business-Critical KPIs: Learn to identify the "North Star" metrics that align with your business goals. Master the definitions and logic behind standard industry metrics like Daily Active Users (DAU), Monthly Active Users (MAU), and the Stickiness Ratio.
- Channel-Specific Performance: Understand the primary metrics for every communication touchpoint. Learn how to interpret Click-Through Rates (CTR), Open Rates, and Conversion Rates specifically for Push, Email, and SMS to measure channel effectiveness.
- Custom Metric Orchestration: Go beyond standard tracking by defining custom success events unique to your product. Learn how to aggregate specific user actions to create bespoke metrics that track high-value behaviors like "Lifetime Value" or "Content Consumption."
- Benchmarking & Trend Analysis: Learn to evaluate your metrics in context. Master the ability to compare current performance against historical benchmarks and industry standards to identify meaningful growth or areas requiring immediate attention.