By the end of this course, you will be able to
Understand the core concepts of Segmentation.
Defining segmentation as the process of dividing a broad user base into smaller, defined groups based on shared characteristics.
Prerequisites: A general understanding of the user data being tracked in the platform.
File Segments and Their Application
- Learning how to create a "File Segment" by uploading a static list of users.
- Optimal Application: Using File Segments for one-off campaigns targeting a static, externally generated list of users.
Custom Segments and their Applications
- Learning how to create a "Custom Segment" by building dynamic rules based on user properties and user events.
- Optimal Application: Using Custom Segments for dynamic, behavior-based targeting.
Differentiating Primary Segment Types (Custom vs. File)
- Differentiating between the primary types of segments.
- Determining when to use a Custom Segment versus a File Segment based on campaign needs and the nature of the list (dynamic vs. static).
Audience Definition and Data Foundation
- Ensuring a clear definition of the target audience for a specific campaign goal.
- Establishing the necessary foundational understanding of user data for building effective segments.