Behavior Analytics
Course Overview
This modular course is designed to transform raw data into a deep understanding of user intent. You will move beyond basic demographics to analyze how users actually interact with your product, identifying high-value behavioral patterns and friction points. Upon successful completion, you will earn a badge validating your proficiency in event-driven insights.
- Event-Based Foundations: Master the logic of event tracking and user attributes. Learn how to define and monitor the critical actions that signal user interest, intent, and conversion across your digital ecosystem.
- Funnel & Conversion Analysis: Identify exactly where users drop off in your key processes. Use funnel analysis to visualize the user journey and pinpoint specific stages that require optimization to drive growth.
- Retention & Cohort Insights: Analyze user loyalty over time by grouping users into cohorts based on shared behaviors. Discover which features drive long-term retention and differentiate between power users and one-time visitors.
- User Paths & Navigation Flow: Uncover the unstructured ways users navigate your platform. Use Path Analysis to see the sequence of events users take, revealing unexpected behaviors and opportunities for UX improvement.