MoEngage Growth Marketer Certification
Course Overview
The MoEngage Growth Marketer path is designed for professionals looking to scale their customer engagement through a data-driven, multi-channel approach. This certification validates your proficiency in executing core growth strategies—from building automated lifecycles to optimizing campaign performance using AI-led intelligence—to drive retention and conversion at scale.
- Omnichannel Engagement Strategy: Master the core communication suite including Web and App Push, Email, In-App messaging, and On-Site Messaging (OSM). Learn to extend your reach through SMS and WhatsApp to create a seamless brand presence across the most impactful touchpoints.
- Behavioral Segmentation & Analytics: Utilize powerful segmentation tools to group users based on real-time behavior and custom attributes. Leverage Funnel and Cohort analysis to identify friction points in the user journey and uncover opportunities for growth.
- Lifecycle Automation with Flows: Build and manage automated user journeys using the Flows canvas. Coordinate triggers, wait steps, and cross-channel actions to nurture users through critical milestones like onboarding, retention, and win-back phases.
- Campaign Optimization & Merlin AI: Maximize campaign ROI by implementing A/B and Multivariate testing. Use Merlin — MoEngage’s AI engine to automatically optimize message delivery times and identify the best-performing content variations for your audience.