Retention Analytics
Course Overview
This modular course focuses on the most critical metric for sustainable growth: user loyalty. You will learn how to analyze the "stickiness" of your product, identify when and why users churn, and uncover the specific behaviors that lead to long-term retention. Successfully completing this module earns you a specialized badge in Retention Strategy.
- Cohort Analysis Foundations: Master the art of grouping users into cohorts based on shared acquisition dates or specific behaviors. Learn to differentiate between "who" a user is and "what" they do to understand loyalty drivers.
- Retention Frameworks: Understand the nuances of different retention models, including N-Day (returning on a specific day), Unbounded (returning on or after a day), and Bracket retention to choose the right metric for your business model.
- Identifying the Churn Point: Visualize the retention curve to pinpoint exactly when users lose interest. Learn to identify the "critical week" or "critical action" that determines whether a new user becomes a loyal advocate or a churned visitor.
- Behavioral Stickiness: Discover which product features or campaign interactions are most highly correlated with long-term retention. Use data to validate your "Aha! moment" and guide users toward it more efficiently.