Custom Dashboards
Course Overview
This modular course empowers you to move beyond individual reports to create a unified view of your marketing performance. You will learn how to centralize cross-channel metrics, behavioral data, and campaign insights into a single, real-time source of truth. Successfully completing this module grants you a specialized badge in Data Storytelling and Orchestration.
- Centralized KPI Tracking: Learn to consolidate disparate metrics from Campaigns, Funnels, and Cohorts into one interface. Understand how to design dashboards that provide an at-a-glance health check of your most critical business goals.
- Widget Selection & Customization: Master the variety of visualization options available. Learn how to select the right widget type for your data—from time-series charts to summary numbers—and customize them to highlight the most relevant insights.
- Stakeholder-Specific Views: Understand how to build tailored dashboards for different audiences. Whether creating high-level summaries for leadership or granular operational views for campaign managers, learn to filter and organize data for maximum impact.
- Collaboration & Sharing: Drive data-led decision-making across your organization. Learn to manage dashboard permissions, share live views with team members, and ensure that everyone is aligned on the same performance metrics.