Uninstall Analytics
Course Overview
This modular course addresses the "silent churn" of app uninstalls. You will learn how to configure tracking, analyze the specific triggers that lead to deletions, and use these insights to build proactive win-back strategies. Completing this module earns you a specialized badge in Uninstall Management and Churn Analysis.
- Configuring Uninstall Tracking: Understand the technical infrastructure required to capture uninstalls. Learn to bridge the gap between the MoEngage SDK and platform-specific services (FCM/APNs) to ensure accurate data flow.
- Identifying Churn Triggers: Go beyond the "when" to discover the "why." Learn to correlate uninstalls with recent user actions, app versions, or specific campaign interactions to identify the exact moments that lead to churn.
- Uninstall Cohorts & Trends: Analyze uninstall data across different user segments. Identify if uninstalls are spiking within a specific device model, acquisition source, or user attribute to pinpoint technical or strategic failures.
- Win-back & Re-engagement: Turn churn data into action. Learn how to leverage the "Churned User" segment to trigger automated win-back journeys across alternative channels like Email or SMS to regain user interest.